RGB LIGHTS
RGB LIGHTS, a leading manufacturer specializing in flexible LED lighting solutions, recognized the need to modernize and enhance its digital presence due to its outdated and inefficient website.
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Update RGB LIGHTS' online presence by revamping their brand and website. The goal was to make navigation easier, arrange content in a clear way, create modern marketing materials, and simplify the company's products.
Complete redesign of RGB Lights' website to enhance user experience and streamline the ordering process.
Addressed the need for improved graphics, clearer information architecture, and a more user-friendly platform to support company growth.
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Create a user-friendly website with clear categories and easy navigation that makes it simple for architectural specifiers to find product details. This will speed up the process from getting a quote to placing an order, giving RGB LIGHTS' customers a more satisfying experience.
Developed a modern, responsive website with an intuitive layout.
Integrated new features to improve the user journey, making it easier to find and order products.
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Lead Industrial Designer and UX/UI Designer.
Oversaw the redesign process from concept through execution, coordinating between design and development teams.
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Conducted research to understand pain points and user needs.
Created wireframes and low-fidelity prototypes to visualize site structure.
Used 3D modeling to enhance product visuals.
Developed the site on WordPress with custom design elements.
Incorporated feedback from stakeholders and iterative improvements throughout the process.
Before Redesign
After Redesign
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WordPress (Website Development)
Photoshop (Graphics & Image Editing)
Adobe Creative Cloud (Design & Prototyping)
SolidWorks (3D Modeling for Product Showcasing)
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User-Friendly Navigation: Simplified navigation with a clean, easy-to-use interface.
Information Architecture: Reorganized content for clearer hierarchy and easier access to product-specific information.
Ease of Ordering: Streamlined the ordering process with new product filtering, SKU system, and intuitive design.
Visual Enhancements: Created a visually engaging product gallery to showcase products effectively.
Website Overview
1. Highlight Products - Show what RGB offers
2. Highlight Services - Show how and what RGB can do
3. Highlight Projects - Show what RGB has done before
4. Connect with us - Allow specifiers to get in touch
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Launched a new, responsive website that significantly improved user experience.
Implemented a new product SKU system to simplify the ordering process.
Developed new ordering documentation for smoother transactions.
Created a visually rich product gallery that highlighted RGB Lights' offerings.
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Time Management: Balancing project deadlines with iterative design improvements.
Understanding Stakeholder Needs: Gained a deeper insight into aligning design decisions with business goals and client expectations.
Responsive Website Design
RGB LIGHTS’ website is not only responsive for mobile and desktop devices, but it also excels in providing an unparalleled user experience for architectural specifiers. The seamless responsiveness of the website ensures that no matter where users are, they can effortlessly access and browse through all the intricate product details. Whether on a bustling construction site or in the comfort of their office, users can rely on the website to deliver accurate and comprehensive information about RGB LIGHTS' innovative lighting products.
